Top 5 Beauty Retail Apps on Android in Kenya - Q1 2023

In Q1 2023, the beauty retail sector on the Android platform in Kenya saw varied performance across the top 5 applications. Below are the key trends for each app based on data from Sensor Tower.

Cheap Makeup for Women from camil bauer experienced fluctuating weekly downloads. The app saw an initial peak of 652 downloads in mid-January but dropped significantly to 65 downloads by early February. Downloads picked up again towards the end of the quarter, reaching 355 in the week of March 20.

Sophies Online had a strong start with 870 downloads in the first week of January. However, the app witnessed a decline, with a low of 64 downloads in mid-February. By the end of March, downloads recovered slightly to 158.

Nykaa - Beauty Shopping App from Nykaa.com showed a consistent performance in weekly active users, starting at 2.6K and ending the quarter at 3.8K. Downloads fluctuated, with a notable peak of 596 in the last week of March, following a low of 16 in early February.

VPerfumes- Buy Perfumes started the quarter with a moderate download rate, reaching a high of 395 in mid-January. However, the app saw a significant decline in downloads, dropping to single digits by mid-February and showing no downloads towards the end of the quarter.

Korean Skincare EU maintained a stable number of weekly active users, starting at 377 and peaking at 675 in late January. Downloads were inconsistent, with a peak of 309 in early January, followed by a drop to 0 in early February and another rise to 69 by the end of March.

For more detailed insights and data, visit Sensor Tower.